M.I.C.E Arabia Group was founded in 2007 by Elie Rizk, with a vision of introducing new international concepts to the event and exhibition industry. Since then, M.I.C.E has worked with the Supreme Commission of Tourism and Antiquities (SCTA), Ministry of Labor, and the Ministry of Environment along with the Jeddah Chamber of Commerce and Industries (JCCI), and the Saudi Council of Chambers in promoting local tourism in Saudi Arabia, Saudization, and a green environment.
In 2010, M.I.C.E Arabia signed a partnership agreement with DMG Events, a publicly traded world leading international exhibition organizer based in the UK and introduced the Big 5 Saudi in 2011 in Jeddah. The Big 5 KSA launch was a great success and won the Best Launch in the Middle East award in 2011. Ever since, M.I.C.E Arabia has introduced many other international exhibition brands like the INDEX and the Hotel Show that presented Saudi Arabia to an unprecedented international standard in trade shows. M.I.C.E Arabia is proud to say that its international exhibitions help build a stronger M.I.C.E industry in the Kingdom, create tremendous job opportunities for Saudis, and develop local talent.


Enhance the local exhibition industry through constant innovation and international know-how, to ultimately transform our local markets into one of the leading exhibition destinations in the region.


To provide world-class exhibitions, that Meet international standards, Influence industry players, Create market opportunities, and Enhance business relations.

Message from Our CEO

Welcome to our company

Ours is a truly global commercial vision combined with unique strengths, creative insights and long lasting relationships that few exhibition organizers can offer. In a challenging market where our clients have the highest of expectations, MAG exceeds those expectations with confidence and ease. Above all, we are passionate and excited about what we do. Each team member is chosen and developed with care, commitment and the MAG team passion for greatness-the same qualities we bring to every project and every client. My team and I look forward to welcoming you as a new client in the near future.
My Best Regards,

Elie Rizk, C.E.O